Business Sandesh Indian Newspaper | Articles | Opinion Pieces | Research Studies | Findings & News | Sandesh News
After what may seem to be a lengthy social media lead-up buzz, a vision that was conceived many years ago by Akshay Kumar has ultimately catapulted itself into a brand – Force IX – that will offer redefined athleisure wear for fashion-forward patrons across the country.
The designs found in Force IX’s collections draw inspiration from the aesthetics of the armed forces and translate them into new-age sensibilities, that appeal to the Gen-Z generation. Creating styles that are not only unique but also effortless and versatile is the bedrock of the brand and with this, Force IX is here to break conventional norms of modern-day fashion.
“My definition and understanding of fashion are very simple. For me, fashion is when I get to be myself – comfortable in my skin and confident in what I wear. The whole idea behind Force IX was to make it a brand that caters to style and comfort. When we started working on this brand, little did we know that this would become such a significant part of us. Each and every member of our team has worked on it with so much sincerity, passion, and love. Their hard work will be seen in the littlest of details in our garments. I’m exhilarated to witness our labour of love getting its wings and ready to take off,” says Akshay Kumar, the visionary behind and Co-Founder of Force IX.
Force IX’s collections will consist of t-shirts, shirts, sweatshirts, hoodies, jackets, polo t-shirts, denim, chinos, joggers, shorts, and nightwear.
The brand is also looking at launching a range of accessories – caps, belts, travel accessories, shoes, and watches, in the coming months.
Force IX has launched today on Republic Day, the 26th of January, 2023, with a limited edition set of t-shirts, joggers, and sweatshirts, exclusively on Myntra. The products will soon also be available on the brand’s e-commerce website and their soon-to-be-launched stand-alone stores all over the country.
