AJIO announces the Big Bold Sale; witnesses 40% increase in orders over BAU during early access

India’s premier fashion e-tailer AJIO today announced its flagship event ‘Big Bold Sale’ powered by Adidas and co-powered by Superdry starting from 7th December 2023. Customers got early access to the sale starting from 4th December. In the biggest-ever edition of the Big Bold Sale (BBS), customers can shop across 5500+ brands offering over 1.6 million curated fashion styles, delivering an unparalleled shopping experience.

BBS will see customers across 19,000+ pin codes pan India shop from a huge selection of exclusive international brands, owned labels and homegrown brands with the best deals and offers across categories like fashion, lifestyle, home and decor, jewellery, beauty and personal care. Customers can save big and get up to 50-90% off across top brands and categories with an extra instant discount of up to 10% off on using ICICI credit and debit cards. Exciting deals on brands like Adidas, Superdry, Nike, Puma, GAP, Asics, USPA, New Balance, Under Armour, Steve Madden, Tommy Hilfiger, Diesel, Calvin Klein, Michael Kors, BOSS, Levi’s, Marks and Spencer, Armani Exchange, Ritu Kumar, MUJI, SAM, Buda Jeans Co., Fyre Rose, Portico, Casio, Lakme, Maybelline and many more.

Commenting on the announcement, Vineeth Nair, CEO, AJIO, said, “The Big Bold Sale has been one of the most popular sale events that customers eagerly look forward to edition after edition. Since the early access began, we’ve already seen a 40% increase in orders over BAU. With the biggest of brands and the boldest of offers, we aim to delight customers this shopping season.”

Shraddha Kapoor is back in the launch campaign film, this time with her father Shakti Kapoor. The father-daughter duo takes the warmest corner in the viewer’s heart as they flaunt the biggest brands available on AJIO. The film is a heartwarming portrayal of the bond between a father and daughter, and it perfectly captures the joy of shopping together. The 360-degree campaign will run across TV, OTTs, social, digital and print. Watch the sale film here.

Make this BBS more rewarding

• Watch out daily for Super Hours, unheard and irresistible deals and more
• Shop Superdry at up to 60% off, Adidas at a minimum of 50% off, GAP at up to 50% off, Puma and M&S at a minimum of 40% off, Armani Exchange at up to 40% off and Nike at a minimum of 30% off
• New exclusive launches during BBS include SAM, Dhruv Kapoor collection, Svaraa and Nyrika
• Top shoppers during BBS stand a chance to get exciting rewards like iPhone 14 Pro, Apple MacBook Air, Samsung Galaxy Fold 4 and Samsung S23 Ultra every 8 hours
• Assured gifts: shop for INR 4,999 or more and get assured gifts up to INR 9,999
• Customers can get an extra discount of up to 5% on all prepaid transactions
• Customers can earn and use AJIO points and RelianceOne points every time they shop
• Customers can gift AJIO vouchers to their loved ones this shopping season