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Conor McGregor may be a knockout in the octagon, but his latest venture into crypto didn’t land the punch. The highly anticipated launch of the REAL token — a project tied to McGregor and positioned as a major player in the digital asset space — has officially been scrapped, leaving bidders disappointed but not empty-handed.
The token, which was set to go live as part of the “REALTOK” ecosystem, garnered significant attention due to McGregor’s celebrity backing and aggressive marketing. However, according to an announcement from the platform, the launch was halted before completion due to undisclosed “strategic reasons.”
Investors who placed bids during the presale are now being issued full refunds. While the company emphasized its commitment to transparency and user trust, the abrupt cancellation has sparked speculation about the project’s viability — and whether it was ever ready for the spotlight.
McGregor has yet to comment publicly on the failed rollout, though the backlash online has been swift. Critics argue the token relied more on star power than substance, and question whether celebrity-driven crypto projects are more hype than hold.
The REAL token was pitched as part of a broader effort to bridge fans and athletes through blockchain, but with this stumble, it joins a growing list of celebrity-backed crypto ventures that couldn’t go the distance.
For now, it’s a technical knockout — and not in the good way.
