MicroStrategy’s $42B Plan to Dominate Bitcoin Investment

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MicroStrategy Acquires $243M in Bitcoin, Strengthening Its Position as a Top BTC Holder

MicroStrategy Inc. (MSTR), the business intelligence firm turned Bitcoin investment powerhouse, has added $243 million worth of Bitcoin (BTC-USD) to its holdings in the 10th consecutive week of purchases. The Tysons Corner, Virginia-based company now owns over 2% of the total Bitcoin supply, a significant milestone for the firm.

Strategic Purchases at Scale
From January 6 to January 12, MicroStrategy acquired 2,530 Bitcoin tokens at an average price of approximately $95,972 per token, according to a filing with the U.S. Securities and Exchange Commission. This brings the company’s total Bitcoin holdings to a valuation of roughly $41 billion. The company’s pace of purchases has slowed recently but remains aggressive under its long-term “buy-and-hold” strategy initiated in 2020 by co-founder and Chairman Michael Saylor.

Expanding Bitcoin Reserves with Ambitious Funding Plans
To fund future Bitcoin purchases, MicroStrategy plans to raise $42 billion in capital by 2027. This will be achieved through at-the-market stock sales and convertible debt offerings. The firm has already achieved more than two-thirds of its equity targets in under three months, putting it on track to purchase an additional $6.5 billion worth of Bitcoin.

Hedge funds have shown strong interest in MicroStrategy’s convertible bonds as part of arbitrage strategies, leveraging the company’s stock volatility to their advantage.

Stock Performance and Future Plans
MicroStrategy shares have risen by 13% year-to-date, closing at $327.91 on Friday. However, they remain below their all-time high of $474 reached in November. Bitcoin itself has faced a slight decline, dropping 3% in 2025 after a strong 120% rally in 2024.

To further its goals, MicroStrategy has scheduled a shareholder vote on January 21 to decide whether to increase the authorized shares of its Class A common stock from 330 million to 10.3 billion. Additionally, the company plans to raise $2 billion through offerings of perpetual preferred stock, which would hold priority over its Class A shares.

With its aggressive Bitcoin strategy and growing financial arsenal, MicroStrategy continues to be a key player in the cryptocurrency market, cementing its reputation as a “Bitcoin treasury company.”

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