Juventus Gets a Crypto Boost as Tether Becomes Shareholder

Tether Invests in Juventus, Becomes Minority Shareholder in Serie A Giant
Crypto Meets Football: Tether Buys Stake in Italian Club Juventus
Tether Expands Into Sports, Acquires Minority Stake in Juventus

MILAN (Reuters) – Cryptocurrency firm Tether has acquired a minority stake in Italian Serie A club Juventus, marking its latest foray into the sports industry. The company did not disclose the exact size of its investment.

In a statement on its website, Tether described the move as a “strategic” investment, signaling its intent to merge digital assets, AI, and biotech with the world of professional sports.

“Tether will be a pioneer in merging new technologies, such as digital assets, AI, and biotech, with the well-established sports industry to drive change globally,” said Tether CEO Paolo Ardoino.

Juventus & Its Ownership Structure
Juventus, one of Italy’s most successful football clubs, is majority-owned by the Agnelli family through their investment firm Exor. The company has not yet commented on Tether’s investment.

While cryptocurrency firms have increasingly sought partnerships in the sports world, Tether’s move marks one of the first direct equity investments in a top European football club.

The details of how Tether’s technological expertise will be integrated into Juventus’ operations remain unclear. However, the deal underscores the growing convergence of sports and blockchain technology, as teams seek new ways to engage fans and drive revenue through digital assets.

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